Case Study · Ecommerce
Hatta Boy Hat Co
Client: Hatta Boy Co, a Tennessee hat brand (rope hats, patch hats, and custom work for individuals, businesses, and teams)
- Custom Shopify Store
- Ecommerce
- In-Person & Event Sales
- Bulk & Wholesale Orders
The Problem
Hatta Boy was a brand-new company with no existing sales, customers, or storefront. They needed a store that could launch the brand from day one and grow with it: selling online, at events and in person, and in bulk to shops and businesses, all from one place.
What We Built
A custom Shopify store built from the ground up, launching alongside the brand in June 2024. Online, in-person, social, and bulk sales all run through one backend, so every hat, order, and customer is tracked in one place.
Results
4,000+
Hats sold to customers in 27 states
13×
Sales growth from the launch months to the first full year
By Sept.
2026 sales passed all of 2025
2.59%
Conversion rate over the past 12 months, vs. a 1.69% apparel & accessories median
From zero customers to thousands of hats sold across 27 states, with sales growing every year and a conversion rate well above the apparel industry median.
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